Everything You Need to Know About Food Cart Franchising
What do you look for in a potential franchisee?
A potential dealer should be willing to invest money, willing to find a good location for the unit, and willing to follow set standards. Potential dealer should possess an entrepreneurial spirit and the commitment to push sales of products.
How can a potential dealer apply for a franchise?
A potential dealer can inquire about the Franchise opportunity via telephone, fax, email, and personal visit.
The potential dealer should provide the following requirements in order to facilitate the application process: completed application form, photograph and location map of proposed site. Application forms can be obtained from and submitted to Filtrepreneur Franchise, Inc., No. 53-B Annapolis St., Greenhills, San Juan City.
How much does Franchise cost? What is included in the Franchisee fee?
For a cart Php 26,888.00 to Php 250,000.00, the Franchise fee is inclusive of the following: cart with signages and equipment. There are no annual franchise fees, no royalty fees and no store-opening fees.
Also, the franchise fee includes the license which allows the dealer to operate and use the trademark of Franchise. The Franchise Cart terms is three (3) years.
When does the dealer have to pay the fee?
Once dealers application is approved, franchisee needs to sign a franchise contract and pay the required franchise fee.
How long does it take to open a franchise shop?
The Franchise business development process takes 3 to 4 weeks. The activities include processing of applications, construction of the cart, equipment and materials preparation and training.
How many units can a single franchisee own?
A single franchisee can own multiple units for as long as they can pay the necessary fees for the said units and observe the standard operation procedures set by Franchisor.
Where can dealers locate their franchise Outlet?
Franchisee can locate in high foot traffic areas. They can sell in schools, malls, bazaars and during special events. The company will ensure that no two Franchise outlet are located within 500 meter radius to dealers can fully realize the returns of his investment and not compete with another Franchisee. In cases wherein the unit is located within a building which has a potential for expansion within or around the said location, the dealer is given the right of first refusal to proposals which shall arise in the future.
What is the dimension of the cart and area requirement?
The cart has the following dimensions:
Height 7 ft.
Width 2 ft.
Length 3 ft.
Area requirement: 2.5 m. x 2.5 m.
How much can a franchisee earn?
Franchisee profitablity depends highly on where he locates his cart. Gross margin is estimated at 40%.
In order for franchisee to recoup his expenses (cost of goods, rental, depreciation, utilities and labor), he needs to sell about P2,500 per day (assuming rental is at P10,000 per month). Note: figures are estimates only
What kind of training will the franchisee receive?
The franchisee and his manpower pool will be trained in basic cart operation and product handling by Franchisor personnel.
Who will be responsible in the recruitment and training of the personnel?
Franchisee shall source, screen and select the required personnel. For Cart operation minimum of one (1) person per shift.
Franchisor will conduct certain training programs which the dealer and his personnel must personally attend and successfully complete before they are allowed to operate and/or manage the unit.
What products will be sold in the franchise outlet? At what price would the products be sold?
For the cart operation, all Franchise products. Franchisee is not allowed to sell any other food item other than those specified by Franchisor. Franchisor will provide the standard price list of the products indicating the dealerâ€™s selling price to the consumers. Franchisor shall peg the prices of such products according to the targetted profitability rates that will provide reasonable returns
to the dealer.